90º por favor

What the hell is this?

Behind every decision-making is a motivation. Whether rational or not, that motivation is at the core of the reasons we use to justify our behaviours, our needs, our opinions, etc. The long-term success of a company depends on its ability to develop and maintain these motivations.

Basically, cultivating motivation is my way of seeing things. It's the behaviour to adopt in order to build a powerful brand*. That's why I use this approach to help my clients evolve.

*Branding by definition is a reputation. It's the perceptions we have towards a brand and all the characteristics we attribute to it. The responsibility of a brand is to shape as much as possible its condition to help model this reputation, in a way that is positive and meeting its needs.


A selection of branding and/or website projects.

Branding & website

Chiropraticien actif


Café l’Alternative


Équipe Lupien


Kare espace santé

oh yeah!


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